Tuesday 18 April 2017

How You Can Use Twitter to Market Your Products

How You Can Use Twitter to Market Your Products

Do you sell online?  Whether you run a full-fledge online store or if you only sell a few products on eBay, your success depends on marketing.  After all, if consumers do not know you have products for sale, you will never make a sale.  For that reason, internet marketing is crucial to your success.  The good news is that you have many options, including Twitter.

Before focusing on how you can use Twitter to market products you sell, it is important to understand the system and how it works.  Twitter is an online service that is defined as a social networking micro-blog.  Users join the site and make contacts online.  Then, messages or updates are sent.  These updates can be received on the Twitter website, a mobile web application, instant messaging programs, Facebook, and more.

The first step in using Twitter to market your for sale products is to join.  If you aren’t already a member, it is easy to get started.  Visit the Twitter.com website and register for a free account.  This involves creating a username, password, and providing your email address.  Then, you are ready to get started.

The next step is to develop a list of friends, also known as contacts and followers.  Fortunately, this is very easy.  Start with importing your contacts from your email account.  You can also search for contacts based on location, name, and email address.  If you belong to an online message board community, create a post asking for other’s Twitter account information.

Once you have registered for a free Twitter account and created a fan following, you can start to market your products.  Your first thought may be to create a short message outlining the products you have for sale, their price, and a link to buy.  Yes, you can do so, but you want to avoid sounding like you are spamming.  The key to making a sale on Twitter is to sound like you aren’t selling anything, even though you are.

To get started, send an update to your friends.  The goal of your first message shouldn’t be to sell, but to rather reintroduce yourself.  This is recommended if your list contains a bunch of unknowns from the internet.  Your first message could be something like “Still trying to learn my way around the Twitter website.  Thanks for joining me in the journey.”  Then, you can work your way into marketing your products.  This first personal message gives the impression that you aren’t just interested in making contact to sell.

Once again, it is important to be subtle.  Instead of saying “Buy a leather office chair from my online store,” try something more creative.  For example, say “I got a new leather office chair into sell.  It looks pretty functional, what do you think?”  Yes, you are advertising a product and your message implies so, but you aren’t outright asking for a sale.  You will see this makes a huge difference.  Twitter members don’t want to be bombarded with sales offers, but you will find that many like to express their opinions or give feedback.  In the end, the results are the same.  If someone likes what you are selling, they will buy. 

Next, you can use Twitter @replies to market your products.  When doing so, you can search for Twitter messages on Search.Twitter.com or send replies to updates you receive from those you follow.  For searching, look for messages or questions pertaining to the products you sell.  In keeping with the office furniture example, if someone states they are browsing for new furniture, send a quick @reply offering a link to your website. 

When replying to members you follow, only market your products when applicable.  For example, if you receive an update that says “heading out for the party,” don’t respond with a link to your office furniture store.  This is considered spam and you may lose the contact in question.  Remember, no one wants to be bombarded with sale offers on Twitter, so use clever marketing tactics.

How to Use Twitter to Market Your eBay Auctions

Do you sell on eBay?  If so, you may be facing some difficulties.  Yes, eBay is still a great place to buy and sell goods online, but it has increased in popularity.  This means that you may find more competition.  For that reason, you need a way to make your eBay auctions standout.  The good news is that you can do so with Twitter.

Twitter is an online social networking website that doubles as a micro-blog.  It is user based.  To get started, create a free Twitter account.  Next, you will need to add contacts.  You can do so by importing your contact list from your email account, searching for friends based on name, location, and email address.  Many times, when you start following the Twitter conversations of others, they will do the same for you.

Returning back to how you can use Twitter to market your eBay auctions, it is important to not jump right in and get started.  If you do, you may make many costly mistakes.  These mistakes can do more harm than good.

Twitter, as previously stated, is a social networking website.  Most individuals use the service to keep their friends and family updated on their life.  It is not uncommon to see messages, otherwise know as Tweets, talking about a new movie, a party attended, school, and so forth.  Although Twitter can be used for just about any purpose, you want to avoid sounding spammy or like you are trying to sell something, even though you are.

Once you have developed a list of followers, who are people who will read your updates, you can start marketing your eBay auctions.  As for how you can do so, remember to be subtle.  Instead of saying “buy the Motorola cell phone I am selling on eBay,” say “I just finished uploading my eBay auctions.  Check them out if you want,” and include a link.  Although the two messages have the same purpose, they come across differently.

You can also use @replies to your advantage.  The best way to do this is to look for updates your contacts send you.  For example, if someone says they are looking for things to buy on eBay, send a message.  Your message could say something along the lines of “Neat.  I sell on eBay, checkout my auctions,” and include a link.  Yes, you are outright asking someone to buy your merchandise, but you did so in a response.  You did not outright solicit business.

In keeping with @replies, you can search the Twitter website.  You can do this at Search.Twitter.com.  Here, you can perform a search with the phrase “eBay.”  You will then see all Tweets that have eBay in them.  Look for those who are shopping on eBay, looking for something in particular, and so forth.  Even if you are not a regular follower of that person, you can become one. Send them a message, directing them to your eBay website.  To prevent spam, only send one message to one Twitter member and remember to be subtle.  Do not instruct them to buy your merchandise, simply encourage them to look.

In short, Twitter is a great way to stay in contact with friends, family members, and coworkers, but it is also an amazing internet marketing tool.  If you are an eBay seller who isn’t seeing success or an eBay seller who wants to increase your profits, give Twitter a try.  Since the service is free to use, you have nothing to lose, but profits to gain.

Not Using Twitter for Marketing: Why You Are Making a Mistake

Have you heard of Twitter?  If you are an avid internet user, you likely have.  Knowing what Twitter is and using it are two different things.  In fact, Twitter can be used two different ways.  Commonly, it is used to update friend and family, but Twitter can also be used as an effective internet marketing tool.  So, if you have a product or service to sell, you should be using Twitter.  If not, you may be making a costly mistake.

At first glance, Twitter is a popular social networking website.  If you use the internet to generate income, not to socialize your first thought may be “another MySpace.”  Remember, Twitter can not only be used for social purposes, but for internet marketing.  That is why you should get started today.  In fact, the longer you wait, the more opportunities you miss.

So, why are you making a mistake if you fail to utilize Twitter as an internet marketing tool?  Because:

It is free.  There are very few successful internet marketing techniques that are free.  Often times, you are left paying for a professional to optimize your website for the search engines or left buying advertisements.  These investments are risky, as they may not pay off.  Since Twitter is free to use, there is no investment and you assume no risk.  Essentially, you have nothing to lose.

It is popular. Did you know that Twitter has over 2 million members?  Since Twitter is a social networking website, you are paired with millions of internet users who want to communicate, network, and make new friends.  Use this to your advantage. 

Many well-known companies and organizations use Twitter.  For example, you can find information on NFL updates, hit television shows, and news report updates on Search.Twitter.com.  These Tweets come directly from the source.  If the NFL, NBC, CNN, and other well-know companies and organizations are continuing to use Twitter, it must be producing results.

There are many ways for you to develop a list of contacts on Twitter.  In terms of Twitter, contacts are referred to as follows and followers.  If you receive updates from other Twitter members, you are considered a follower.  The same is true if that person, in turn, follows you, as they will receive your updates.  On the website, search for contacts based on email address, name, and location.  Visit Search.Twitter.com to find those talking about subjects that interest you or are related to what you sell.  Ask online for contact information exchanges.

You can advertise yourself casually, yet professionally.  Do you sell a product or a service?  If you were to create a banner for an exchange or for an advertising slot, a lot of time and energy will go into your creation.  After all, these are supposed to be professional.  Yes, you want to carry yourself in a professional manner on Twitter, but you will find the most success with casual, disguised advertisements.  This means that it will be quick and easy for you to spread the word and market.

You may be losing money.  When you are able to send an update or an @reply that casually incorporates your sellable products or services, you generate interest.  If you provide a link, you will generate traffic.  That traffic could easily lead to income.  Although there are no guarantees, many internet marketers report success when using Twitter as a marketing tool.

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