How to Cleverly Market Your Blog on Twitter
Are you a blog writer? Although many internet users operate personal blogs, others do so to generate income. If you are one of those bloggers, it is important to have an effective internet marketing campaign. In addition to the traditional approaches, such as learning search engine optimization, think outside-of-the box. One unconventional marketing approach is to use Twitter.
If you don’t already know, Twitter is a social networking micro-blog. It is a user based program. Internet users create a free account, import contacts from their email account, and search for users based on location, name, and email address. Many also use online message boards to exchange information and develop a larger contact list. Messages, also known as updates and Tweets, are sent to all followers. Those individuals read and can respond. Messages are 140 characters or less and are sent via the Twitter website, some mobile web applications, RSS Feeds, instant messaging program, and Facebook.
At first glance, Twitter looks like any other social networking website, but it can be so much more. When properly used, Twitter can become an effective internet marketing tool. The first step is to create a free account and develop a list of followers. By following the updates of one member, they should return the favor. Remember, you can also use message boards to exchange information.
Once you have registered for a free account and developed a following on Twitter, you can start marketing your blog. Your first thought may be to make a big post introducing your blog. Yes, you can do this, but don’t let you first post be an advertisement. Instead, send a quick hello. Explain you are getting use to the Twitter website and thank your followers for joining you. This establishes a personal connection. You do not want your followers to feel right from the start that they are used solely for the purpose of advertising.
For your next Tweet, start working your blog into the mix. Since Twitter asks what you are doing, say “I am updating my blog. Check it out if you want,” and provide a link. This answers the Twitter question, but will also generate interest. Your followers will want to know your interests; therefore, they will click on your blog link. While there, they may buy a product you have available for sale or click on an advertisement. This is great, but first focusing on increase page views.
Another unique approach is to offer a contest on your blog. For example, does your blog share tips on how to save money. If so, giveaway a free eBook on the subject. People love free stuff. A contest should generate organic clicks on your blog, but it makes good content for Tweets. Send an update telling your followers that you just added a contest to your blog and that they should participate.
Aside from sending updates, also send replies. You will receive updates from those you follow. You can also search for Twitter messages on Search.Twitter.com. While there, look for questions that you can answer with a plug to your blog. @replies are nice, especially when responding to a specific question, as you are not sending an unsolicited advisement. Instead, you are sending advice.
As for why you should cleverly market your blog on Twitter, it has to do with communication. That is what Twitter is about, encouraging short, but meaningful conversations. Users want to feel like they made a new friend, not like they are being pursued as a consumer.
If you don’t already know, Twitter is a social networking micro-blog. It is a user based program. Internet users create a free account, import contacts from their email account, and search for users based on location, name, and email address. Many also use online message boards to exchange information and develop a larger contact list. Messages, also known as updates and Tweets, are sent to all followers. Those individuals read and can respond. Messages are 140 characters or less and are sent via the Twitter website, some mobile web applications, RSS Feeds, instant messaging program, and Facebook.
At first glance, Twitter looks like any other social networking website, but it can be so much more. When properly used, Twitter can become an effective internet marketing tool. The first step is to create a free account and develop a list of followers. By following the updates of one member, they should return the favor. Remember, you can also use message boards to exchange information.
Once you have registered for a free account and developed a following on Twitter, you can start marketing your blog. Your first thought may be to make a big post introducing your blog. Yes, you can do this, but don’t let you first post be an advertisement. Instead, send a quick hello. Explain you are getting use to the Twitter website and thank your followers for joining you. This establishes a personal connection. You do not want your followers to feel right from the start that they are used solely for the purpose of advertising.
For your next Tweet, start working your blog into the mix. Since Twitter asks what you are doing, say “I am updating my blog. Check it out if you want,” and provide a link. This answers the Twitter question, but will also generate interest. Your followers will want to know your interests; therefore, they will click on your blog link. While there, they may buy a product you have available for sale or click on an advertisement. This is great, but first focusing on increase page views.
Another unique approach is to offer a contest on your blog. For example, does your blog share tips on how to save money. If so, giveaway a free eBook on the subject. People love free stuff. A contest should generate organic clicks on your blog, but it makes good content for Tweets. Send an update telling your followers that you just added a contest to your blog and that they should participate.
Aside from sending updates, also send replies. You will receive updates from those you follow. You can also search for Twitter messages on Search.Twitter.com. While there, look for questions that you can answer with a plug to your blog. @replies are nice, especially when responding to a specific question, as you are not sending an unsolicited advisement. Instead, you are sending advice.
As for why you should cleverly market your blog on Twitter, it has to do with communication. That is what Twitter is about, encouraging short, but meaningful conversations. Users want to feel like they made a new friend, not like they are being pursued as a consumer.
How to Cleverly Market Your Website with Twitter
Are you a webmaster? If so, your website should generate income for you. Whether you sell a product, a service, or generate income through the use of affiliate links, internet marketing is important to your success. A successful internet marketing campaign will generate website traffic, as well as income.
In terms of internet marketing, there are many ways to market your website. In fact, you may be overwhelmed with your options. To get started, you may start with the most recommended approaches. These include submitting articles to article directories with bank links attached, purchasing advertisements on popular websites, exchanging banners with other webmasters, and learning search engine optimization. Yes, these steps are important, but there are benefits to thinking outside-of-the-box. When you do, you will find Twitter.
Twitter is a social networking micro-blog. At first glance, Twitter looks like it can be fun, but also distracting. Yes, it can be, but it all depends on how you use the service. If you aren’t already a member, register for a free account. Choose a username, password, and provide your email address. The next step involves developing a list of contacts. These are individuals whose updates and Tweets you will receive and follow. Look for others to do the same for you.
To make contact with other Twitter members, you can search based on email address, name and location. If you belong to online community, ask for Twitter exchanges. This is ideal if members are your targeted market. For example, does your website share work-at-home opportunities? If so, post Twitter link exchanges on work-at-home related message boards. These individuals will benefit from clicking your links and visiting your website. The more contacts you make on Twitter, the easier it is to market your site.
Once you have developed a following on Twitter, you can start marketing your website. This is also where you can make costly mistakes. Twitter, as previously stated, is a social networking website. For that reason, avoid spammy advertisements. Instead, be clever and social about it. A great introductory post is “Thanks for following me on Twitter. I just finished updating my website, tell me what you think.” First, this offers a personal introduction. Next, it accomplishes the goal of increasing page views.
When you receive followers on Twitter, you are encouraged to return the favor. This is not required, but it can work to your advantage. You will receive Tweets or updates from other members. These updates may include daily updates on activities, but questions are commonly asked. Does someone on your follow list complain about the long drive to work? If you run a work-at-home website, respond with an @reply. Your message could say “Yes, I remember those days. I am glad I now work from home. Did you know that you could too?” and provide a link.
In addition to responding to @replies from those you follow, visit Search.Twitter.com. Messages that are public will be displayed. In keeping with working from home, use targeted keywords, such as work from home, employment, and online jobs. Remember, be sure to include a personal message, but always include a link to your website. In addition to just answering a question, become a follower of the other member.
As for why you should cleverly market your website, it has to do with personalization. In the above mentioned example, you provided a link to your website, but you also provided a personal message. This shows that you are truly reading Tweets and not using Twitter for the sole purpose of advertising. When consumers feel used, they are likely to turn away. If you notice your followers on Twitter decreasing in numbers, it may be because your messages sound like spam.
In short, Twitter has the potential to be an amazing internet marketing tool, but use it wisely. Including a quick personal message with @replies and cleverly incorporating your website link into your Tweets is the perfect way to advertise your website, as it is an advertisement in disguise.
No comments:
Post a Comment